Profit Analytics
Ecommerce Metrics
Page 8 of 8
What Is Gross Margin? Formula and Benchmarks
Gross margin is the share of revenue left after the cost of goods sold. Learn the formula, a worked example, and what counts as a good gross margin.
July 29, 2026
How to Calculate Average Order Value
Learn how to calculate average order value with the exact formula, worked examples, and the profit angle most guides skip to see what an order really earns.
July 19, 2026
How to Get Contribution Margin (With Examples)
Learn how to get contribution margin with a clear formula, a step-by-step ecommerce example, and the variable costs most sellers forget to subtract.
July 19, 2026
COGS Calculator: Find Your True Cost of Goods
A COGS calculator finds your cost of goods sold, but true per-order profit needs more. See the formula, a worked example, and the metrics that matter.
July 18, 2026
What Is CPC? Cost Per Click Explained
Cost per click is the price you pay each time someone clicks your ad. Learn how to calculate CPC, what counts as a good click, and why profit matters more.
July 18, 2026
The Gross Profit Formula (With Worked Examples)
Learn the gross profit formula, walk a real per-order calculation from revenue to product cost, and see why gross profit alone never tells the whole story.
July 18, 2026
Shopify Checkout Conversion Rate: A Profit Guide
See what a good Shopify checkout conversion rate looks like, why most stores lose buyers at checkout, and how each recovered order flows straight to profit.
July 18, 2026
CAC Payback Period: Formula and Benchmarks Explained
The CAC payback period is how long a customer's margin takes to repay their acquisition cost. See the formula, benchmarks, and the profit angle guides skip.
July 17, 2026
Customer Retention Rate Formula (With Examples)
The customer retention rate formula, explained with a full worked example and the profit angle most guides skip. Steps, benchmarks, and common pitfalls.
July 17, 2026
Marketing Efficiency Ratio (MER): Formula & Examples
The marketing efficiency ratio shows total revenue earned per dollar of all marketing spend. Learn the MER formula, examples, benchmarks, and MER versus ROAS.
July 17, 2026