Profit Analytics
Ecommerce Metrics
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ROAS (Return on Ad Spend): Definition & Formula
Return on Ad Spend measures revenue earned per dollar of advertising. Learn the exact ROAS formula, what counts as good, and why profit matters more.
August 4, 2026
ROAS vs ROI: Which Metric Shows Real Profit?
ROAS measures revenue per ad dollar; ROI measures profit after every cost. See how they differ, why a high ROAS can still lose money, and which to trust.
August 4, 2026
Stripe Checkout Conversion Rate: A Profit Guide
Learn what a Stripe checkout conversion rate is, how to calculate it, what good looks like, and how to lift it without quietly eroding your per-order profit.
August 4, 2026
Target ROAS Formula: How to Set It by Profit
The target ROAS formula tells you the return on ad spend you need to stay profitable. Learn to set it from your true per-order margin, with a worked example.
August 4, 2026
Unit economics para startups no Brasil: CAC e LTV
Aprenda a calcular unit economics de startups no Brasil: CAC, LTV, payback e a razão saudável entre eles, com exemplo prático e benchmarks locais.
August 4, 2026
What Is CLV? Customer Lifetime Value Explained
CLV, or customer lifetime value, is the total profit one customer brings over their whole relationship with your store. Learn to calculate it and judge it.
August 4, 2026
What Is CTR? Click-Through Rate Explained
Click-through rate is the share of ad impressions that become clicks. Learn how to calculate CTR, what a good rate looks like, and why profit beats clicks.
August 4, 2026
What Is Markup? Formula, Margin & a Good Markup
Markup is the price gap over cost, written as a percent of cost. Learn the formula, how it differs from margin, and what makes a good markup.
August 4, 2026
What Is Reach, and What Counts as a Good Reach?
Reach counts the unique people who saw your ad — not how many times. Learn how to measure it, how it differs from impressions, and what a good reach means.
August 4, 2026
Why Is My CLV High? What It Means for Profit
Your customer lifetime value looks high, but is that real profit or a flattering number? Learn what drives high CLV, when it misleads, and how to check it.
August 4, 2026
Why Is My CLV Low? A Profit-First Diagnosis
Your customer lifetime value is low because one of four levers is quietly dragging it down. Learn which one to fix so the metric grows real profit, not vanity.
August 4, 2026
Why Is My LTV Low? Real Reasons and Fixes
Your LTV is low almost always because customers buy once and vanish, not because your prices are wrong. Here are the real drivers and the profit-first fixes.
August 4, 2026
Why Is My Purchase Frequency High? What It Means
A high purchase frequency usually points to loyal repeat buyers or replenishable products, yet it only pays off when every reorder still clears its true cost.
August 4, 2026
Why Is My Purchase Frequency Low? Causes & Fixes
Purchase frequency low? Learn why repeat orders stall—product category, retention gaps, and thin post-purchase flows—and the profit-first fixes that raise it.
August 4, 2026
Why Is My Units Per Transaction High or Low?
A high units per transaction usually signals bigger baskets and more revenue per shopper, but only if margins hold up. Here is what it really means.
August 4, 2026
Cost Per Purchase Formula: How to Calculate CPP
The cost per purchase formula, explained with a full worked example, plus the break-even number that shows when each new sale starts draining your profit.
July 29, 2026
Customer Retention Rate Calculator & Formula
Use the customer retention rate formula to find your rate, then turn it into the profit metric that matters most: lifetime value per shopper you keep.
July 29, 2026
Repeat Purchase Rate: Formula, Benchmarks & Profit
Learn what repeat purchase rate is, how to calculate it, how your store stacks up against industry benchmarks, and why repeat buyers quietly drive your profit.
July 29, 2026
Revenue Per Session: Formula, Benchmarks & Profit
Revenue per session is revenue divided by sessions. Learn the formula, real store benchmarks, and why the metric hides your true per-order profit.
July 29, 2026
The ROAS Equation: Formula, Examples & Profit
The ROAS equation is revenue divided by ad spend. Learn how to calculate it, find your break-even point, and see why profit beats revenue every time.
July 29, 2026
ROAS Formula: How to Calculate Return on Ad Spend
The ROAS formula divides ad revenue by ad spend. Learn how to calculate it, why break-even ROAS matters more, and the profit angle most guides quietly skip.
July 29, 2026
What Is Gross Margin? Formula and Benchmarks
Gross margin is the share of revenue left after the cost of goods sold. Learn the formula, a worked example, and what counts as a good gross margin.
July 29, 2026
How to Calculate Average Order Value
Learn how to calculate average order value with the exact formula, worked examples, and the profit angle most guides skip to see what an order really earns.
July 19, 2026
How to Get Contribution Margin (With Examples)
Learn how to get contribution margin with a clear formula, a step-by-step ecommerce example, and the variable costs most sellers forget to subtract.
July 19, 2026