Both apps promise the same thing: replace Shopify's gross-revenue view with true net profit after COGS, ad spend, shipping, fees, and taxes. The real decision is which one fits your revenue, your suppliers, and your ad mix without bleeding margin through overage fees or stale cost data. This guide walks the numbers so you can pick with your eyes open.
Full disclosure up front: this comparison is published by PodVector, which builds a competing profit tool. We have an interest here, so we've sourced every price and rating to its live listing and kept our own product out of the head-to-head until the end. For the wider field, see our profit analytics tools overview.
Pricing: the first real difference
TrueProfit prices by order volume with a 14-day trial, and its entry tier undercuts BeProfit by a wide margin (TrueProfit pricing, accessed mid-2026).
| Plan | TrueProfit / mo | Included orders |
|---|---|---|
| Basic | $35 | 300 |
| Advanced | $60 | 600 |
| Ultimate | $100 | 1,500 |
| Enterprise | $200 | 3,500 |
Source: TrueProfit pricing page and its Shopify listing, accessed mid-2026.
BeProfit has no free plan and a higher floor, billed in tiers with roughly a fifth off on annual plans (BeProfit Shopify listing, accessed mid-2026).
| Plan | BeProfit / mo | Annual |
|---|---|---|
| Basic | $49 | $468/yr |
| Pro | $99 | $948/yr |
| Ultimate | $149 | $1,428/yr |
| Plus | $249 | $2,390/yr |
Source: BeProfit Shopify App Store listing, accessed mid-2026.
So at the entry level TrueProfit is $35 against BeProfit's $49 — TrueProfit is the cheaper way in. BeProfit's listing notes usage-based charges exist but does not publish the order bands that trigger an upgrade, so treat its "real" cost at scale as unverified until you see a quote.
The overage trap most reviews skip
TrueProfit's headline price is not the whole story. Exceed your plan's included orders and you pay a capped per-order surcharge that nudges you to upgrade (TrueProfit pricing, accessed mid-2026).
Say you're on the $35 Basic plan, which includes 300 orders, and you do 500 orders in a busy month. You're 200 orders over, and Basic charges $0.30 per extra order: 200 × $0.30 = $60 in overage. That $35 plan just cost you $95 for the month — more than upgrading to the $60 Advanced tier, which is exactly the point of the pricing.
The lesson holds for both tools: pick the tier by your actual order volume, not the sticker price. A store doing 550 orders a month is really an Advanced-tier customer whichever app it chooses.
Features: where each one leans
TrueProfit's core is a real-time net-profit dashboard with automated cost tracking — COGS, shipping, transaction fees, taxes, and custom costs — plus customer LTV, cohort tracking, and product- and ad-level profitability (TrueProfit on Shopify, accessed mid-2026). One catch matters for ad-heavy stores: multi-touch marketing attribution is gated to the $200 Enterprise tier (TrueProfit pricing, accessed mid-2026).
BeProfit covers similar ground — real-time P&L, order- and product-level profit, LTV and cohort analysis, UTM attribution, ROAS/POAS, and customizable multi-shop dashboards (BeProfit on Shopify, accessed mid-2026). Its standout is breadth of storefronts, not depth of a single feature.
One concrete gap: TrueProfit ships a native mobile app on iOS (accessed mid-2026) and Android. A native BeProfit mobile app was not confirmed on its listing, so don't assume one exists if checking profit on your phone matters to you.
Platform coverage: BeProfit's one clear edge
This is the axis where BeProfit genuinely wins. TrueProfit is Shopify-only and markets itself as a Shopify-native profit platform (TrueProfit, accessed mid-2026). BeProfit spans Shopify, Amazon, and WooCommerce, aimed at multichannel brands (BeProfit, accessed mid-2026).
If your sales live only on Shopify, that breadth buys you nothing and you're paying more for a wider net you won't use. If you run a Shopify store and an Amazon storefront and want one blended profit number, BeProfit is the more natural fit — and the honest reason to pick it over the cheaper TrueProfit.
Ad-platform coverage vs. where POD sellers spend
Print-on-demand and low-to-mid revenue stores concentrate spend on Meta, TikTok, Pinterest, and Google, so ad-network coverage matters. TrueProfit names eight ad networks — Facebook/Meta, Google, TikTok, Bing, Snapchat, Amazon Ads, Pinterest, and X — on its Shopify listing (accessed mid-2026). BeProfit names fewer: Amazon, Facebook Ads, Google Ads, Google Analytics, Klaviyo, and TikTok on its listing (accessed mid-2026), with no Pinterest, Snapchat, Bing, or X found.
So a merchant running Pinterest ads gets a published integration with TrueProfit and none with BeProfit. That's a small detail with a big margin impact when a whole channel's spend has to be reconciled by hand.
POD cost accuracy: the make-or-break axis
For print-on-demand, COGS is the hard case. Your cost of goods isn't a fixed number you type once — it's set per variant by the supplier and shifts with the base product, print method, and the supplier's own repricing.
Here's why it bites. Say a t-shirt sells for $28, Printify's fulfillment cost is $11.50, and shipping is $4.20; before ads your unit margin is 28 − 11.50 − 4.20 = $12.30. If the supplier raises the base cost to $13.00 and your tracker still holds $11.50, every sale silently overstates profit by $1.50 — across a thousand orders that's $1,500 of margin you think you have and don't.
TrueProfit advertises quantity-based COGS, custom costs, and direct integrations with Printful, Printify, and Gelato (TrueProfit on Shopify, accessed mid-2026) — the strongest published POD-cost story of the two. BeProfit ingests COGS into its P&L but did not publish POD-supplier-specific cost logic, so if per-variant supplier sync is your priority, verify it in a trial before you trust the margin figure. For a deeper look at how tracking works under the hood, see what is TrueProfit and how does it work.
Reviews and the complaints that actually matter
On the live Shopify App Store, TrueProfit holds 4.9 out of 5 across 779 reviews (TrueProfit listing, accessed mid-2026), while BeProfit sits at 4.3 out of 5 across 188 reviews (BeProfit listing, accessed mid-2026). More reviews and a higher star average give TrueProfit the stronger social proof.
The gap shows up in the one-star reviews. For TrueProfit, the recurring themes are data-sync lag — one US reviewer reported COGS edits that "sometimes fail to reflect changes" in the P&L report (TrueProfit 1-star reviews, accessed mid-2026) — and a since-resolved PayPal fee bug.
For BeProfit, the dominant complaint is billing and cancellation. A US reviewer said they'd been "paying $720 per year since — never used" and could not get a response, while a Singapore reviewer reported it "does not pull marketing costs correctly" (BeProfit 1-star reviews, accessed mid-2026). If you pick BeProfit, set a calendar reminder before any renewal.
The ownership footnote on BeProfit
One thing no head-to-head should skip: BeProfit was acquired by Viably, an e-commerce banking and funding platform, in late 2024 and is being folded into Viably's product — sometimes branded "Viably Profit Analytics (formerly BeProfit)" (Viably acquisition announcement, accessed mid-2026).
That doesn't make it a worse tool, but it means the roadmap and support now sit under a company whose main business is lending, not analytics. Weigh that if long-term product direction matters to you.
Where PodVector fits (and where it doesn't)
Both TrueProfit and BeProfit stop at the same place: they show you a profit number. Someone still has to read the dashboard, figure out which product or ad is quietly losing money, and act.
PodVector takes a different shape. It connects Shopify, Meta Ads, Google Ads, Printify, and Printful, computes true per-order profit from those sources, and adds Victor — an AI operator that analyzes your data and can act on it Shopify-side with your approval. Victor reads your ad data and proposes moves, but does not touch your ad account. He's an operator, not a dashboard — which is the gap a profit tracker alone leaves open.
If you're weighing your options, it's worth comparing the whole category, not just these two. See our TrueProfit vs Lifetimely breakdown and our roundup of TrueProfit alternatives, or start with PodVector to see per-order profit with an operator attached.
FAQs
Is TrueProfit or BeProfit cheaper?
TrueProfit is cheaper to start: its Basic plan is $35 a month against BeProfit's $49, and BeProfit has no free plan (TrueProfit pricing; BeProfit listing, both accessed mid-2026). But "cheaper" depends on order volume — TrueProfit's per-order overage can push a busy month above the next tier, so price by your real order count, not the entry sticker.
Which one is better for print-on-demand stores?
TrueProfit has the stronger published POD story, with quantity-based COGS and direct Printful, Printify, and Gelato integrations (TrueProfit on Shopify, accessed mid-2026). BeProfit handles COGS in its P&L but didn't publish per-variant supplier logic, so verify it in a trial before trusting the margin if you sell POD.
Does BeProfit support platforms other than Shopify?
Yes — that's its main advantage. BeProfit covers Shopify, Amazon, and WooCommerce, while TrueProfit is Shopify-only (BeProfit; TrueProfit, accessed mid-2026). If you sell on more than one platform and want a single blended profit view, BeProfit is the more natural pick.
Which has better reviews?
TrueProfit, on both count and average: 4.9 out of 5 across 779 reviews versus BeProfit's 4.3 across 188 (TrueProfit; BeProfit, accessed mid-2026). BeProfit's most common one-star complaint is billing and cancellation, so watch your renewal date.
Do I still need a separate tool to act on the numbers?
With either TrueProfit or BeProfit, yes — they report profit, and you decide what to do about it. That's the distinction PodVector draws: it computes true per-order profit from Shopify, Meta Ads, Google Ads, Printify, and Printful, and pairs it with Victor, an AI operator that proposes and, with your approval, takes Shopify-side actions.