If you have searched for "lifetimely ltv & profit by amp," you are probably staring at Shopify's default dashboard and realizing it shows revenue, not profit. This guide explains exactly what Lifetimely measures, who owns it, what it costs, and where a numbers-first tool leaves you doing the acting yourself.
What is Lifetimely LTV & Profit by AMP?
Lifetimely is a Shopify app in two halves. The first half is a real-time profit-and-loss statement: it connects your store and your ad accounts, subtracts costs from revenue, and shows net profit instead of the gross sales figure Shopify leads with. The second half is lifetime-value analytics — predictive LTV, cohort reporting, and customer segmentation that answer "is this customer worth what I paid to acquire them?"
The Shopify App Store listing describes the headline feature as an "AI Profit Agent" that monitors net profit, P&L, and margins across Shopify and Amazon, alongside real-time LTV and cohort analytics and channel-level attribution (apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics). Its own product page frames the P&L as an "automated, real-time Income Statement" pulling sales, costs, marketing spend, and operating expenses, with daily reports delivered to email and Slack (useamp.com/products/analytics).
For a fuller feature-by-feature breakdown, see our deep dive on Lifetimely as an e-commerce analytics tool.
AMP, not Ampla — clearing up the name
Before you research further, kill one common confusion. The company behind Lifetimely is AMP, a Singapore-based Shopify app maker that acquired Lifetimely in November 2022 (crunchbase.com). That is a completely different company from Ampla, a New York fintech lender that hit trouble and was acquired in 2025. If you have read anything about "Ampla" collapsing, it has nothing to do with the Lifetimely app. As of this writing the Lifetimely listing is live, installable, and actively reviewed.
What Lifetimely actually measures
Here is what you get, grouped by the job it does.
Net profit and P&L. Lifetimely assembles an income statement automatically. It ingests COGS, shipping, transaction fees, ad spend, and operating expenses, then serves a daily P&L. This is the core reason merchants install it — Shopify's native reports stop at gross revenue and orders.
Predictive LTV and cohorts. This is Lifetimely's signature strength. It forecasts how much a customer cohort will be worth over time, segmented by first-purchase date, first product, acquisition channel, or geography, and pairs that against CAC to show payback. Reviewers consistently single out its cohort depth as best-in-class for a Shopify app.
Attribution. Lifetimely centralizes ad spend, revenue, CPC, and ROAS by channel using first- and last-touch attribution (useamp.com/products/analytics). That is simpler than the multi-touch, server-side pixel approach some rivals lead with — fine for many stores, thin if you run a long, multi-touch funnel.
The AI Profit Agent. On paid tiers, an AI layer watches your P&L, CAC, LTV, and attribution around the clock and surfaces opportunities and risks. Note the word: it flags. It tells you what changed; you still decide and execute.
Integrations. The named ad connectors are Google Ads, Meta Ads, and TikTok, plus Klaviyo, Recharge, and Skio for subscription data (apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics). Amazon is supported through a paid add-on.
How much does Lifetimely cost?
Pricing is tied to your monthly order volume, not your revenue — an important distinction if you sell a lot of low-priced items. There is a genuine free tier for stores under fifty orders a month, and paid plans scale up from there; the App Store listing shows the top published tier at roughly three hundred dollars a month for stores up to seven thousand orders, with an Amazon data add-on billed separately on paid plans (apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics). Mid-band monthly prices between the free tier and that top figure are published on AMP's own pricing page and are worth checking against your order count before you commit (useamp.com/pricing).
On reception: the Shopify App Store shows Lifetimely at 4.9 out of 5 stars across 461 reviews, with 97% at five stars (apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics). Complaint volume is low; the recurring gripes are occasional multi-hour data lag and the Amazon feature sitting behind a paid add-on.
A worked profit example for a print-on-demand store
Numbers make the value obvious. Say you sell a print-on-demand t-shirt for $30. Walk the real math:
- Selling price: $30.00
- Printify base cost (blank + print): $12.00
- Shipping charged to you: $5.00
- Meta ad cost to win the sale: $9.00
- Shopify payment fee (roughly 2.9% + $0.30): $1.17
Add the costs: $12.00 + $5.00 + $9.00 + $1.17 = $27.17. Subtract from the $30.00 sale, and your true per-order profit is $30.00 − $27.17 = $2.83. That is a 9.4% net margin ($2.83 ÷ $30.00), even though Shopify's dashboard would proudly show $30 of "revenue" and a healthy-looking gross margin.
This is exactly the gap a profit tool exists to close. It is also why POD sellers have to watch the hardest input of all: COGS. Your supplier sets the cost per variant, and it moves when the blank, the print method, or the supplier's own pricing changes. A tool that stores one static cost per product misstates your margin the moment Printify or Printful reprices — so per-variant COGS accuracy matters more for you than for a merchant with fixed wholesale costs.
Where Lifetimely is strong, and where it stops
Strong: LTV and cohort analytics, a clean automated P&L, and an AI agent that summarizes what changed. If your question is "what happened to my profit and which customers are worth acquiring," Lifetimely answers it well and is well-liked doing it.
Where it stops is the same place every reporting tool stops: at the report. Lifetimely shows you that your Meta cost per acquisition crept up and a cohort's payback slipped. It does not go make the change. You still open the tabs, adjust the storefront, edit the product, and do the follow-through by hand. For a lean POD operator, that gap between "insight" and "action" is where hours disappear. If you want to compare how different tools try to close it, our profit-analytics tools hub lays out the landscape, and the Polar Analytics dashboard breakdown covers a heavier, enterprise-leaning alternative.
Lifetimely reports. PodVector acts.
Full disclosure: PodVector makes this comparison, so weigh it accordingly. The honest difference is a difference of identity, not features.
Lifetimely is an analytics app — its job ends when it shows you the number. PodVector is built around Victor, an AI operator. Victor connects Shopify, Meta Ads, Google Ads, Printify, and Printful, computes your true per-order profit the way the example above does, and then — with your approval — actually takes Shopify-side actions on what he finds. He reads your ad data to spot a bleeding product or a mispriced variant, and proposes the move; the writes he executes happen in your store, not your ad account. Victor does not touch your ad account, and Victor is not a dashboard.
That is the practical fork in the road: a reporting tool hands you a to-do list; an operator helps you clear it. If the follow-through is your bottleneck, see how Victor's AI operator model works, then start with PodVector free and connect your store.
FAQs
Is Lifetimely LTV & Profit by AMP free?
There is a real free plan for Shopify stores under fifty orders a month, and paid plans scale up by order volume from there, with the top published tier around three hundred dollars a month for up to seven thousand orders and a separate Amazon add-on on paid plans (apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics). Check your monthly order count against the current tiers before installing, since pricing is order-based, not revenue-based.
Who owns Lifetimely?
Lifetimely is owned and operated by AMP, a Singapore-based Shopify app company that acquired it in November 2022 (crunchbase.com). It is not connected to Ampla, the unrelated fintech lender with a similar name.
What does the Lifetimely Profit Agent actually do?
The Profit Agent is an AI layer on paid plans that monitors your net profit, P&L, CAC, LTV, and attribution and flags opportunities and risks (apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics). It surfaces what changed and where; acting on those alerts — editing products, adjusting spend, following up — is still your job.
Does Lifetimely handle print-on-demand COGS well?
Lifetimely ingests COGS into its P&L, but its listing does not publish print-on-demand-specific, per-variant cost logic, so do not assume it auto-syncs every Printify or Printful variant cost. If your supplier reprices often, verify how a given cost is captured before you trust the margin, because a single static product cost will overstate your profit the moment a variant's price moves.
How is Lifetimely different from PodVector?
Lifetimely is an analytics app that reports profit and LTV. PodVector centers on Victor, an AI operator that connects Shopify, Meta Ads, Google Ads, Printify, and Printful, computes true per-order profit, and takes Shopify-side actions with your approval instead of only reporting. One shows you the number; the other helps you act on it.