What is Lifetimely e-commerce analytics?
Lifetimely is a customer-lifetime-value and profit-tracking app for Shopify merchants, now owned and operated by the Singapore-based Shopify app company AMP, which acquired it in late 2022 (Crunchbase). One quick note to avoid a common mix-up: AMP (useamp.com) is a different company from Ampla, the New York fintech lender — the two are unrelated.
Where Shopify's default reports mostly show gross revenue, Lifetimely goes a layer deeper. It pulls in cost of goods, shipping, transaction fees, ad spend, and operating expenses to calculate true net profit. That "revenue is not profit" gap is the whole reason this category of tool exists.
If you are still mapping the landscape, our guide to profit-analytics tools for Shopify covers how the major players differ. This article zooms in on Lifetimely specifically.
What Lifetimely tracks
Lifetimely's feature set clusters into three jobs: profit reporting, lifetime-value analytics, and AI monitoring.
Real-time profit and P&L
The core view is an automated profit-and-loss statement that updates as orders come in. It layers your COGS, shipping, fees, and ad spend onto sales so you see net profit per order and per product, not just top-line revenue.
Lifetimely can push a daily P&L snapshot to your inbox and to Slack, which is genuinely useful for a founder who wants one number each morning. The reporting is clean and the daily digest is a frequently praised feature in reviews.
Lifetime value and cohorts
LTV is Lifetimely's namesake and its clear strength. It auto-tracks customer lifetime value, repeat-purchase rate, and CAC-versus-LTV by segment, and it builds cohorts grouped by first-purchase date, first product, acquisition channel, or geography.
Cohort analysis groups customers by a shared starting attribute so you can compare how each group behaves over months. Reviewers regularly call Lifetimely's cohort and LTV reporting the best available in a dedicated Shopify app — this is where it earns its reputation.
The Profit Agent
Lifetimely's AI feature, the Profit Agent, monitors your metrics and surfaces opportunities and risks so you don't have to stare at a dashboard all day. Reviewers describe it as "like having my own data analyst." It is available on paid tiers, not the free plan, per the pricing page (useamp.com/pricing).
One honest limit: Lifetimely's marketing attribution is first- and last-touch only. That is simpler than the multi-touch, server-side attribution that a tool like Triple Whale is built around, so if untangling a long, multi-channel path to purchase is your main problem, Lifetimely is not the specialist.
Lifetimely pricing
Lifetimely prices by monthly order volume rather than by revenue, which keeps early costs predictable for a small store. There is a free plan for up to fifty orders a month, and paid tiers scale from there; the M plan runs $149 a month for roughly five hundred to three thousand orders, and the XL plan is $499 a month, all per the official pricing page (useamp.com/pricing). Amazon data is a $75-a-month add-on on any paid plan (useamp.com/pricing).
On the Shopify App Store, Lifetimely holds a 4.9-out-of-5 rating across 461 reviews, with about 97% at five stars (Shopify App Store). Integrations named on that listing include Google Ads, Meta Ads, TikTok, Klaviyo, Recharge, and Skio (Shopify App Store).
Where Lifetimely fits — and where it strains for POD
Lifetimely is an excellent fit if your priority is understanding customer economics: which cohorts pay back, what a customer is worth over time, and whether your net profit is actually growing. For a retention-led brand, that depth is hard to beat at this price.
The strain shows up for print-on-demand sellers. In POD, cost of goods is not a single number you type once — it is set per variant by the supplier (Printful, Printify, Gelato) and shifts with the base product, print method, and the supplier's own price changes. Lifetimely ingests COGS into its P&L, but it does not publish print-provider-specific, per-variant cost syncing, so a POD seller should confirm exactly how their supplier costs flow in before relying on the margin figures.
A worked POD profit example
Say you sell a custom tee for $28. Your Printful base cost is $12.50 and shipping is $4.50, so fulfillment is $17.00. Add a payment fee of roughly $1.10, and your pre-ad profit is $28.00 − $17.00 − $1.10 = $9.90 per order.
Now bring in ads. If you spend $6.00 to acquire that order, real profit is $9.90 − $6.00 = $3.90 — about a 14% net margin, even though the sale looked like $28 of revenue. That is the number that matters, and it is why a revenue-only dashboard can quietly hide an unprofitable product. The catch: if your supplier reprices that base tee to $13.50 and your tool is still using $12.50, every one of those calculations is a dollar too optimistic.
Lifetimely vs. other profit analytics tools
Lifetimely sits in the mid-price, LTV-specialist slot. A few reference points help place it:
Triple Whale leads with multi-touch, server-side attribution, and its Foundation plan starts at $219 a month (Triple Whale pricing) — powerful if attribution is your bottleneck, but heavier and pricier than Lifetimely. Polar Analytics is an enterprise-leaning, multichannel BI platform whose Full Platform tier is around $750 a month even below five million dollars in GMV (Polar pricing), which is hard to justify for a smaller store on price alone.
If you are weighing those two, our breakdowns of the Polar Analytics dashboard and Polar's AI agents go deeper on where that spend does and doesn't pay off. The short version: Lifetimely is the value pick for LTV and profit clarity, while the pricier tools compete on attribution and enterprise breadth.
How PodVector approaches the same problem differently
Everything above describes analytics tools — dashboards that measure your business and hand you the chart. PodVector is the author here, so treat this as our interested perspective, stated plainly.
PodVector is not a dashboard. It connects Shopify, Meta Ads, Google Ads, Printify, and Printful, computes your true per-order profit, and pairs that with Victor — an AI employee that analyzes your live data and proposes moves. Victor reads your ad data to find what's working, but he does not touch your ad account; the changes he executes are Shopify-side, and only with your approval.
The difference is act-versus-observe. A profit dashboard tells you a product is unprofitable and leaves the next step to you. Victor is designed to take that finding and turn it into a concrete, approvable action on your store. For a POD seller drowning in per-variant costs and thin margins, that shift from reporting to operating is the point — and you can see how it works alongside how PodVector uses Claude.
If you want to try the profit-and-action side rather than just another chart, you can start with PodVector here.
FAQs
Is Lifetimely good for small Shopify stores?
Yes, for the right kind of store. The free plan covers up to fifty orders a month and paid tiers scale by order volume (useamp.com/pricing), so early costs stay modest. It shines most for brands that care about customer lifetime value and retention; if you only need a bare profit number, cheaper single-purpose trackers exist.
Does Lifetimely track net profit or just revenue?
Net profit. Lifetimely layers COGS, shipping, transaction fees, ad spend, and operating expenses onto sales to produce a real profit-and-loss statement, rather than the gross-revenue view Shopify shows by default. That said, its accuracy depends entirely on the cost inputs you give it.
Does Lifetimely handle print-on-demand COGS automatically?
Not in a POD-specialized way. It accepts COGS into its P&L, but it does not publish per-variant syncing tied to Printful, Printify, or Gelato price changes. If you run POD, verify how your supplier costs update before trusting the margin numbers, because a stale base cost quietly inflates every profit figure downstream.
What kind of attribution does Lifetimely use?
First- and last-touch attribution. That credits a single touchpoint per sale, which is simpler than the multi-touch, server-side models specialist tools use. It is fine for a store with short, ad-driven paths to purchase, and thinner if your customers touch many channels before buying.
How is Lifetimely rated?
It carries a 4.9-out-of-5 rating across 461 reviews on the Shopify App Store, roughly 97% of them five-star (Shopify App Store). Reviewers praise the cohort and LTV depth and the daily P&L digest; the most common gripes involve add-on costs and occasional minor reporting glitches.