Profit Analytics
Data Reconciliation
Page 4 of 6
Facebook Ads Overreporting vs GA4: Why It Happens
Facebook Ads shows more purchases than GA4 for the same store. Here is the exact mechanism behind the gap, a worked example, and the number to trust.
July 17, 2026
Why Facebook Ads Overreports Compared to Shopify
Facebook claims more sales than Shopify because of view-through credit, modeled conversions, and click-date reporting. Here is the exact gap to expect and why.
July 17, 2026
GA4 vs Shopify: Why the Numbers Are Different
GA4 shows fewer orders and less revenue than Shopify, and the gap is mostly structural. Here is why they never match and which one to trust for profit.
July 17, 2026
Google Ads Conversion Window Default: 30 Days
Google Ads gives every new conversion action a thirty-day click-through window by default. See what that means, why it clashes with Shopify, and how to fix it.
July 17, 2026
Google Ads vs GA4: Why the Numbers Differ
Google Ads and GA4 report different conversion numbers because they measure sales in different ways. Learn what drives the gap and how to read each one right.
July 17, 2026
Why Meta Ads Conversions Don't Match Shopify
Meta reports more purchases than Shopify shows orders because of view-through credit, modeled conversions, and attribution windows. Learn why.
July 17, 2026
Why Meta Ads Overreport Compared to Shopify
Meta Ads shows more purchases than Shopify shows orders, and it is not lying. See why the gap happens, what counts as normal, and how to reconcile it.
July 17, 2026
Why Printful Orders Don't Match Shopify (Fixes)
Printful orders not matching your Shopify store? See why counts and numbers diverge, how to fix broken order imports, and what it means for your profit.
July 17, 2026
Printful Revenue Doesn't Match Shopify? Here's Why
Printful and Shopify almost never show the same revenue. Here are the exact reasons the two dashboards diverge, and how to reconcile them to true profit.
July 17, 2026
Printify Orders Don't Match Shopify: Why & Fixes
Printify orders not matching Shopify? Learn why orders slip into the Other orders tab, how SKU mismatches break syncing, and how to reconcile true profit.
July 17, 2026
Printify Revenue Don't Match Shopify? Here's Why
Learn why Printify and Shopify report different sales totals, what causes the gap, and how to reconcile the two into true per-order profit you can trust.
July 17, 2026
How to Send Etsy Orders to Your Shopify Store
The clearest way to route your Etsy orders into Shopify, fulfill them in one place, and finally see the true profit hiding behind every marketplace sale.
July 17, 2026
Why Your Stripe Orders Don't Match Shopify
Your Stripe deposits never match your Shopify sales total, and the gap is normal. Here is exactly why the numbers split apart and how to reconcile them right.
July 17, 2026
Why Stripe Revenue Doesn't Match Shopify Sales
Stripe revenue rarely equals your Shopify sales, and the gap is normal. See how fees, refunds, payout timing, and revenue definitions explain every dollar.
July 17, 2026
7-Day Click 1-Day View: Meta Attribution Explained
Meta's default window credits a sale from an ad clicked within a week or merely seen within a day. Here is what it means and why Shopify never agrees.
July 16, 2026
Altery UK Bank Account: Shopify Payout Time
How long does an Altery UK bank account take to receive a Shopify Payments payout? See the real settlement timeline, fees, and per-order profit math.
July 16, 2026
Attribution Modeling Tools: How to Choose
Compare attribution modeling tools for your Shopify store, learn why Meta and Google never report the same sales, and pick the model that guards your profit.
July 16, 2026
Best App for Google Ads Pixel Tracking on Shopify
Compare the top Shopify apps for Google Ads pixel and conversion tracking, why server-side matters, and the profit number every pixel misses.
July 16, 2026
Shopify Total Sales: With Tax vs Without
Does Shopify Total sales include tax? Yes, and this guide breaks down Gross, Net, and Total sales plus why your bank payout never quite matches it.
July 16, 2026
How to Export Etsy Customers to Shopify
Etsy blocks bulk export of buyer emails, so here is exactly what you can move to Shopify, how to do it cleanly, and how to keep the profit math honest.
July 16, 2026
Facebook Ads Conversions Don't Match GA4? Here's Why
Facebook Ads and Google Analytics count the same conversions differently, so they rarely match. Learn why the gap happens and which number to trust.
July 16, 2026
Why Facebook Ads Conversions Don't Match Shopify
Facebook Ads conversions rarely match your Shopify orders, and that gap is normal. Here is what causes it, what size gap is healthy, and how to reconcile.
July 16, 2026
Facebook Ads Orders Don't Match GA4: Why & Fix
Facebook Ads orders never match your GA4 purchase count. Here's why the two numbers diverge, what a healthy gap looks like, and how to reconcile them fast.
July 16, 2026
Why Facebook Ads Revenue Doesn't Match GA4
Facebook Ads revenue and Google Analytics revenue almost never match—learn why each tool counts sales differently and how to reconcile the gap fast.
July 16, 2026