Profit Analytics
Data Reconciliation
Page 2 of 6
How to Verify Your Facebook Pixel Tracks Purchases
Confirm your Facebook Pixel is firing real Purchase events, learn why the count never matches Shopify, and see the checks that reveal a broken setup.
August 6, 2026
Facebook CAPI vs Pixel Duplicate Events Explained
Facebook CAPI and Pixel both fire a purchase, and without a shared event ID Meta counts it twice. Learn how deduplication works and how to fix inflated counts.
August 5, 2026
Meta Modeled Conversions Explained for Sellers
Meta reports more purchases than Shopify because it estimates the sales it cannot see. Learn what modeled conversions are and why they inflate ROAS.
August 5, 2026
Cancelled Orders in Analytics: What to Know
Cancelled orders quietly inflate the sales numbers in Shopify, Meta, and GA because most tools never remove them. Learn why the gap happens and how to fix it.
August 4, 2026
Currency Conversion Fees on Shopify: Full Guide
Shopify charges a currency conversion fee on every non-domestic sale. Here's exactly how much it costs, when it hits, and how to protect your margin.
August 4, 2026
Facebook 7-Day Click Attribution Explained
A clear breakdown of what Facebook's seven-day click attribution window counts, why it inflates over Shopify, and how to read the gap without guessing.
August 4, 2026
Facebook Ads Conversion Tracking: Shopify Checklist
A step-by-step checklist to set up Facebook Ads conversion tracking on Shopify with Pixel plus the Conversions API, deduplication, UTMs, and clean profit.
August 4, 2026
Facebook Ads Not Tracking Shopify Purchases? Fix It
Why Facebook ads miss Shopify purchases, how to tell a broken pixel from normal measurement gaps, and the exact settings and checks that close the real losses.
August 4, 2026
Facebook Ads Showing Zero Conversions But Sales
Your bank shows orders but Facebook Ads Manager reports none? That's an attribution gap, not a dead campaign. Here's why it happens and how to fix the tracking.
August 4, 2026
Why GA4 Isn't Tracking Your Shopify Purchases
GA4 not tracking your Shopify purchases? Learn why orders go missing, which gaps are fixable versus structural, and how to tell a real break from noise.
August 4, 2026
Google Ads Not Tracking Shopify Purchases: Fixes
Google Ads shows zero or too few Shopify sales? Here's how to tell a broken conversion tag from a normal attribution gap, and fix the right one first.
August 4, 2026
Why Google Ads Overreports Compared to GA4
Google Ads almost always shows more conversions than GA4. Learn the exact reasons, what a normal gap looks like, and which number to trust for profit.
August 4, 2026
How iOS Tracking Loss Breaks Facebook Ads Data
iOS App Tracking Transparency quietly reshaped what Facebook can measure. Here is what the tracking loss really costs you and how to read your numbers.
August 4, 2026
How to Match Printify Invoices to Shopify Orders
Match Printify invoices to Shopify orders the right way: reconcile supplier costs to sales line by line and uncover your true per-order profit margin.
August 4, 2026
Order Date vs Payout Date Reporting Explained
Your Shopify payout never equals a day of orders. Here is why order date and payout date diverge, and how to reconcile the cash you bank against sales.
August 4, 2026
Printful Invoice Doesn't Match Orders? Why & Fix
Your Printful invoice never matches your Shopify order total, and that gap is normal. Learn what Printful actually bills you and how to reconcile every charge.
August 4, 2026
Printify Billing Cycle Explained: When You're Charged
Printify billing cycle explained: when Printify charges you per order, how the approval window works, and why the charge never matches your Shopify payout.
August 4, 2026
Why Printify Charges Before Your Shopify Payout
Printify bills your card for production before your Shopify payout lands, opening a cash-flow gap. Here is exactly why it happens and how to cover it cleanly.
August 4, 2026
Reconcile Shopify Payouts With Bank Deposits
Your Shopify payout never equals your sales total. Here is exactly why, and how to match every bank deposit to the orders, fees, and refunds behind it.
August 4, 2026
Refund Fees on Shopify: Who Pays the Cost?
When you refund a Shopify order, who eats the payment processing fee? The short answer and the exact per-order math every merchant should know.
August 4, 2026
Refunds in ROAS Calculations: A Practical Guide
Refunds quietly inflate your return on ad spend. See how to subtract returns, fees, and chargebacks so your ROAS reflects real profit, not gross sales.
August 4, 2026
Shipping Revenue in Sales Reports: What It Means
Shipping revenue inflates your top-line sales but rarely your real profit. Learn how carriers, taxes, and refunds distort the number and how to read it right.
August 4, 2026
Shopify Balance Transactions Explained for Profit
Learn what each Shopify balance transaction really is, how charges, fees, refunds, and chargebacks build your payout, and why the deposit never equals sales.
August 4, 2026
Shopify Fee Per Order Calculation: The Math
See exactly how to calculate the Shopify fee on every order, walk a real per-order profit example, and learn why your payout never matches your sales.
August 4, 2026