Profit Analytics
Data Reconciliation
Page 3 of 6
Shopify Payments vs Stripe Fees: Real Cost Guide
Compare Shopify Payments and Stripe fees, the hidden third-party gateway surcharge, and how each choice quietly changes your true per-order profit.
August 4, 2026
Shopify Payout Fees Breakdown, Line by Line
See exactly which fees Shopify subtracts before your payout hits the bank, with a worked per-order example and the profit angle most guides skip.
August 4, 2026
Why Is Your Shopify Payout Less Than Sales?
Your Shopify payout is less than sales because fees, refunds, chargebacks, and third-party gateway orders come out before the cash ever lands in your bank.
August 4, 2026
Shopify Pending Payout Explained for Sellers
A pending Shopify payout is captured sales money not yet deposited. Learn what pending means, why it happens, how long it lasts, and how to reconcile it.
August 4, 2026
Shopify Total Sales vs Payouts Timeline
Wondering why your Shopify payout never matches total sales? Here is the real timeline from checkout to bank deposit, and why fees and refunds shrink it.
August 4, 2026
Tax Included or Excluded in Shopify Reports?
It depends on the line. Gross and Net sales exclude tax; Total sales includes it. Here is exactly where tax sits in your Shopify reports and payouts.
August 4, 2026
Stop Test Orders From Polluting Your Analytics
Test orders only pollute your analytics when they run through a live payment path. Learn which ones count, why they skew profit, and how to keep reports clean.
August 4, 2026
Why TikTok Ads Aren't Tracking Shopify Purchases
TikTok shows no purchases but Shopify has the orders? Here is why the two dashboards disagree, which gaps you can fix, and how to reconcile them.
August 4, 2026
Timezone Differences: Ad Platform vs Shopify Reports
Your ad platform reports in its account timezone while Shopify rolls over at midnight UTC, so a single day of orders splits across two dates. Here is the fix.
August 4, 2026
What View-Through Conversions Mean on Facebook
A view-through conversion is a sale Facebook credits after someone saw your ad without clicking. Here is what it means and why it inflates your reports.
August 4, 2026
Which Is Right: Google Ads or GA4 Data?
Google Ads and Google Analytics report different conversion numbers for one store. Learn which to trust for ad decisions, which for profit, and why they split.
August 4, 2026
Facebook Ads ROAS Doesn't Match Shopify? Here's Why
Facebook reports a higher ROAS than Shopify because it counts view-through, modeled, and click-dated sales. Learn the real gap and the number that matters.
July 29, 2026
Facebook Ads vs Shopify: Why the Numbers Differ
Facebook Ads and Shopify almost never show the same sales count. Here is exactly why they differ, what gap is normal, and which number you should trust.
July 29, 2026
GA4 Overreporting Compared to Shopify: Causes
Why GA4 sometimes shows more orders and revenue than Shopify, the real causes behind the gap, and how to tell a duplicate-event bug from normal variance.
July 29, 2026
Google Ads Default View-Through Conversion Window
Google Ads sets its view-through conversion window to one day by default. See what that means for your attribution, your Shopify orders, and your true profit.
July 29, 2026
Google Ads Overreporting Compared to Shopify
Google Ads often counts more conversions than Shopify shows orders. Learn why the gap happens, what it hides about your profit, and how to reconcile both.
July 29, 2026
Why Google Ads Revenue Doesn't Match GA4
Google Ads revenue almost never matches Google Analytics, and that is normal. Here is why the numbers drift, how big a gap is fine, and how to reconcile them.
July 29, 2026
Google Ads ROAS Doesn't Match GA4? Here's Why
Your Google Ads ROAS says one thing and GA4 says another. Here's why the two numbers diverge, which one to trust, and how to find your real profit.
July 29, 2026
Why Google Ads ROAS Doesn't Match Shopify
Your Google Ads ROAS almost never matches your Shopify sales. Here is exactly why the two disagree, and how to reconcile them down to real per-order profit.
July 29, 2026
Why Google Ads Sessions Don't Match Shopify
Google Ads clicks and Shopify sessions almost never match. Learn why the gap appears, which number to trust, and how to finally reconcile the two.
July 29, 2026
Why Meta Ads ROAS Doesn't Match Shopify
Meta Ads ROAS almost never matches Shopify, and that is normal. Here is exactly why the gap happens, what a healthy gap looks like, and how to reconcile it.
July 29, 2026
Which Is Right: Facebook Ads or Shopify Data?
Facebook Ads and Shopify report different sales for the same store, and neither is lying. Learn which number to trust for orders, revenue, and true profit.
July 29, 2026
Channel Attribution: How to Credit Every Sale
Channel attribution decides which marketing channel earns credit for each sale. Learn the models, why your tools disagree, and how to tie credit to real profit.
July 17, 2026
Facebook Ads Orders Don't Match Shopify? Here's Why
Facebook Ads shows more purchases than Shopify shows orders because the two platforms count sales differently. Here is the mechanism, and how to reconcile it.
July 17, 2026