If you sell print-on-demand on Shopify, your margin is thin enough that the price of your profit-tracking tool actually matters. So before you install TrueProfit, it's worth knowing exactly what it costs — not just the headline number, but the overage math that decides your real monthly bill.
This is a decision-stage breakdown: the plans, the fees the pricing page buries, a worked example, and how it stacks up against the alternatives. Full disclosure up front — this article is published by PodVector, which builds a competing product. We've kept the TrueProfit numbers sourced and the comparison fair; where TrueProfit is genuinely strong, we say so.
TrueProfit pricing: the four plans
TrueProfit uses order-volume pricing. You pick a plan based on how many orders you process per month, and every plan comes with a 14-day free trial. Here are the current tiers, from the TrueProfit pricing page (accessed mid-2026):
| Plan | Price/mo | Included orders/mo | Overage per order | Overage cap |
|---|---|---|---|---|
| Basic | $35 | 300 | $0.30 | $300 |
| Advanced | $60 | 600 | $0.20 | $500 |
| Ultimate | $100 | 1,500 | $0.10 | $700 |
| Enterprise | $200 | 3,500 | $0.07 | $1,000 |
The entry price is genuinely low for what you get. At $35/month, Basic is one of the cheaper dedicated profit trackers on Shopify, and it already includes the real-time profit dashboard, customer lifetime value, quantity-based COGS, and custom costs.
The number that trips people up is not the base price — it's the overage.
The overage fee is the real cost
Here's the part the plan table doesn't shout about. Once you pass your plan's included order count, TrueProfit charges a per-order surcharge on top of your subscription, up to a monthly cap. That surcharge is what makes the pricing "scale," and it's why a cheap plan can quietly stop being cheap.
The pricing page lists the overage rates directly: $0.30 per extra order on Basic, dropping to $0.20 on Advanced, $0.10 on Ultimate, and $0.07 on Enterprise (accessed mid-2026). The lower rate on higher plans is the whole design — it makes upgrading cheaper than staying put and paying overages.
Let's walk a real example.
Worked example: when Basic stops being the cheap option
Say you run a POD store doing 900 orders a month, and you're on the Basic plan.
Basic includes 300 orders. That leaves 600 orders in overage. The math: 600 × $0.30 = $180. Add the $35 base, and your bill is $35 + $180 = $215 for the month.
Now put those same 900 orders on the Advanced plan. Advanced includes 600 orders, so you're 300 over. That's 300 × $0.20 = $60 in overage, plus the $60 base: $60 + $60 = $120.
Same store, same orders — and Advanced costs $120 versus Basic's $215. The $60 plan is nearly $100 cheaper than the $35 plan once volume kicks in. That inversion is the point of order-volume pricing, and it's why you should size your plan to your real order count, not the lowest sticker price.
What's gated behind the higher tiers
Price is only half the decision. The other half is what each tier actually unlocks. According to the TrueProfit pricing page (accessed mid-2026), the feature gating breaks down like this:
- Basic ($35): real-time profit dashboard, customer LTV, quantity-based COGS, custom costs.
- Advanced ($60) and up: adds Product Analytics and the P&L Report.
- Ultimate ($100) and up: adds custom ad-sync rules and unlimited COGS zones.
- Enterprise ($200): adds multi-touch marketing attribution, the MCP/LLM integration, unlimited team members, and priority support.
The one worth flagging for ad-driven stores: multi-touch attribution — the report that spreads sale credit across the touchpoints a customer saw — is locked to the $200 Enterprise plan. If attribution is the reason you're shopping, TrueProfit's entry price is effectively $200, not $35.
For a POD merchant, the more relevant strength is the COGS handling. TrueProfit advertises quantity-based COGS, custom costs, and (on Ultimate) unlimited COGS zones, and it integrates Printful, Printify, and Gelato directly, per its Shopify App Store listing (accessed mid-2026). That's the most complete published print-on-demand cost story among the mainstream profit trackers, which matters because your supplier cost changes per variant every time the base product or print method changes.
Is TrueProfit worth the price?
Reviews skew strongly positive. TrueProfit holds roughly a 4.9-star average across more than 750 reviews on its Shopify App Store listing (accessed mid-2026), with praise for the interface, the breadth of automated cost tracking, and a native mobile app.
The complaints that do show up are worth reading before you commit. Among the live one-star reviews on the TrueProfit reviews page (accessed mid-2026), merchants have reported COGS edits that don't always flow through to the monthly P&L, a PayPal transaction-fee bug that over-counted fees (which TrueProfit says it resolved), and post-purchase product swaps being misbooked as refunds. None are dealbreakers on their own, but they're the kind of accuracy edge cases that matter when your margin is a few dollars an order.
How TrueProfit pricing compares
Order-volume tools like TrueProfit tend to be the affordable end of this market. For context on where it sits:
- sellerboard starts at $9/month on its Shopify app listing (accessed mid-2026) — cheaper than TrueProfit, though its deeper feature set is built for Amazon sellers.
- Lifetimely (by AMP) is free up to 50 orders a month, then jumps to $149/month at its M tier, per the AMP pricing page (accessed mid-2026), and leads on cohort and lifetime-value depth.
- Triple Whale starts at $219/month for its Foundation plan and scales with GMV, per its pricing page (accessed mid-2026) — an attribution-first tool priced well above TrueProfit.
- Polar Analytics runs $750/month for its Full Platform tier even below the $5M GMV threshold, per its pricing calculator (accessed mid-2026) — clearly enterprise-leaning.
If you're a store doing under $50k/month, the honest read is that TrueProfit and sellerboard are the price-sensible choices, while Triple Whale and Polar are hard to justify on price alone. For a fuller side-by-side, see our guide to profit analytics tools for Shopify, our roundup of Lifetimely alternatives, and the head-to-head on Lifetimely versus Triple Whale.
Where PodVector fits
A number on a dashboard tells you your margin slipped. It doesn't fix it. That's the gap PodVector is built for — and it's a different job than a profit tracker does.
PodVector connects your Shopify, Meta Ads, Google Ads, Printify, and Printful accounts, and computes your true per-order profit from that live data. On top of it sits Victor, an AI employee who analyzes what he finds and acts on it — taking Shopify-side actions with your approval, like adjusting product costs or pricing. Victor reads your ad spend to find the leaks, but he does not touch your ad account. He proposes the move; you approve the write.
PodVector is not a dashboard you have to interpret yourself, and it isn't a profit tracker with a bill that climbs as you grow. If the reason you're pricing TrueProfit is that you want your profit numbers to actually change, that's the difference worth weighing. You can start with PodVector here.
FAQs
How much does TrueProfit cost per month?
TrueProfit costs $35 to $200 per month across four plans — Basic ($35), Advanced ($60), Ultimate ($100), and Enterprise ($200) — based on your monthly order volume, per the TrueProfit pricing page (accessed mid-2026). Your actual bill can run higher once overage fees apply.
Does TrueProfit have a free trial or free plan?
There's a 14-day free trial on every plan, according to the TrueProfit pricing page (accessed mid-2026). There is no permanently free plan — after the trial, you're on a paid tier starting at $35 per month.
What are TrueProfit's overage fees?
Once you exceed your plan's included orders, TrueProfit charges per extra order: $0.30 on Basic, $0.20 on Advanced, $0.10 on Ultimate, and $0.07 on Enterprise, each with a monthly cap ($300 to $1,000), per the pricing page (accessed mid-2026). For higher-volume stores, upgrading is often cheaper than paying overages, as the worked example above shows.
Which TrueProfit plan includes multi-touch attribution?
Multi-touch marketing attribution is gated to the $200 Enterprise tier, per the TrueProfit pricing page (accessed mid-2026). Lower plans include profit, LTV, and P&L reporting, but not full multi-touch attribution.
Is TrueProfit good for print-on-demand stores?
It's one of the stronger fits on price and COGS handling. TrueProfit supports quantity-based COGS and integrates Printful, Printify, and Gelato directly, per its Shopify App Store listing (accessed mid-2026), which helps when supplier costs shift per variant. Just size your plan to your real order count so overages don't surprise you.
How does TrueProfit compare to Lifetimely?
TrueProfit starts cheaper ($35 vs. Lifetimely's $149 M tier per the AMP pricing page, accessed mid-2026) and has a broader ad-network list, while Lifetimely leads on cohort and lifetime-value depth. Our Lifetimely LTV analytics breakdown covers where each one wins.