Top 7 Analytics Tools for POD Sellers in 2025 (Compared)

Baseline Analytics from Platforms

Every POD store starts with analytics from its sales platform. Shopify and Etsy both provide built-in reports that cover:

• Total sales and order volume
• Traffic sources (direct, search, social, ads)
• Refunds, taxes, and discounts
• Basic conversion rates

These reports are a good starting point, but they only cover surface-level metrics. They don’t track operating profit, ad spend, or true product performance.

Other general analytics tools like Google Analytics (GA4) and Hotjar can give more insight into visitor behavior. But for most POD sellers, Shopify or Etsy reports are the main baseline.

Research & Trend Tools

Finding the right designs and niches is just as important as tracking sales. Research tools help POD sellers validate product ideas before launching. Popular choices in 2025 include:

• Everbee — Chrome extension for Etsy keyword and product research
• Podly — POD research platform for trends and niches across marketplaces
• Google Trends — Free tool for spotting search trends and seasonal spikes

These tools help sellers decide what to create and how to position their listings. They don’t replace profit tracking, but they reduce guesswork when picking designs.

Profit Tracking Apps

Sales reports and research tools are helpful, but they don’t show true profit. That’s where profit tracking apps come in. Unlike calculators or spreadsheets, these apps include:

• Base product and printing costs from Printify or Printful
• Shipping fees (domestic and international)
• Ad spend from Meta, TikTok, or Google
• Shopify, PayPal, and Stripe fees
• Refunds and chargebacks

Without this full picture, many POD sellers think they’re making money when they’re actually losing it.

Comparison Table of Analytics Tools

Why PodVector Is the Best for POD Sellers

PodVector is the only app built for POD from the ground up. With native Printify and Printful integrations, it automatically syncs costs and shipping. It adds ad spend, refunds, and transaction fees to give a complete operating profit view. Instead of working like a spreadsheet, PodVector is fully automated and ready for POD stores scaling on Shopify.

For a deeper dive into how PodVector compares against other tools, check out our full comparison: PodVector vs TrueProfit: Which Is Best for POD Sellers?

Final Verdict

Every POD store needs three tools: your platform analytics (Shopify or Etsy), a research tool (Everbee, Podly, or Google Trends), and a profit tracker. For Shopify POD, PodVector is the best choice. For Etsy sellers, ProfitTree is the right fit. For general e-commerce, TrueProfit or BeProfit may work better. Beginners can start with SimplyCost, but it won’t scale.

When you’re ready to grow profitably, get started with PodVector.

FAQs

What analytics tools should every POD store use?

At minimum, you need platform analytics (Shopify or Etsy), a research tool (Everbee, Podly, Google search), and a profit tracker (PodVector, ProfitTree, or TrueProfit).

Does Shopify track profit automatically?

No. Shopify shows sales, discounts, refunds, and taxes, but it doesn’t include product costs, ad spend, or fees. You need a profit tracker for that.

Are Hotjar and Google Analytics worth it for POD sellers?

They can add insights into traffic and behavior, but most POD sellers rely on Shopify or Etsy analytics first. Use GA4 or Hotjar if you want advanced data.

What’s the best profit tracker for POD?

For Shopify POD stores, it’s PodVector. For Etsy-only sellers, it’s ProfitTree. For general Shopify stores, TrueProfit or BeProfit are options.